Beyond The Billboard
A Podcast about insightful & topical Out of Home advertising discussions with key industry experts created to educate and inspire. Join OOH Experts and Co-Hosts; Livia Brown & Kirsty Carlson as they go Beyond The Billboard to discover the world inside Out of Home.
Podcasting since 2024 • 25 episodes
Beyond The Billboard
Latest Episodes
Going Beyond: A Strategic Approach to OOH with Kirsty & Liv
In this episode hosts Kirsty Carlson and Livia Brown dive deep into the art and science of Out-of-Home (OOH) strategy. From foundational principles to the intricate steps of the strategic process, they break down what it takes to craft a compel...
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Season 2
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Episode 1
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25:55
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OOH in Africa with Greg Benatar
In this episode we welcome Greg Benatar, Joint Managing Director & Group Sales Director at Alliance Media. With 27 years of expertise in the Out of Home (OOH) industry, Greg shares his insights on how global trends are playing out in Africa...
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Season 1
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Episode 24
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28:13
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MTN OOH: A Client's Point of View with Imraan Rajab
In this episode, we sit down with Imraan Rajab, General Manager Media at MTN Group, to explore the critical factors behind the consideration and motivation for allocating budgets to Out-of-Home (OOH) advertising. Imraan shares insights into how...
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Season 1
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Episode 23
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38:04
Going Beyond: Getting to know your hosts Kirsty and Liv
Welcome to the first episode of our "Going Beyond" series! We take you behind the scenes to meet your hosts, Kirsty Carlson and Livia Brown. Discover their journeys into the world of Out of Home (OOH), their passion for the industry, a...
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Season 1
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Episode 22
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28:04
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Nando's OOH: A Client's Point of view Jessica Wheeler
We're joined by Jessica Wheeler, Marketing Director for Nando’s South Africa, as she shares how Out-of-Home (OOH) forms an integral part of Nando's bold and innovative marketing strategy. Jessica dives into the art of creativity in OOH, emphasi...
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Season 1
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33:02
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