Beyond The Billboard
A Podcast about insightful & topical Out of Home advertising discussions with key industry experts created to educate and inspire. Join OOH Experts and Co-Hosts; Livia Brown & Kirsty Carlson as they go Beyond The Billboard to discover the world inside Out of Home.
Podcasting since 2024 • 38 episodes
Beyond The Billboard
Latest Episodes
OOH in Africa: Unlocking OOH in Kenya with Alex Tutu
In this episode, we explore the vibrant and rapidly evolving Out of Home (OOH) landscape in Kenya with industry expert Alex Tutu. With experience on both the media agency and media owner sides of the industry, Alex brings a unique perspective o...
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Season 2
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Episode 14
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33:22
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Auto & General: A Client's Point of view with Johanni Jennings
In this episode, we sit down with Johanni Jennings, Head of Marketing for Auto & General and Partnerships at Telesure Investment Holdings. Johanni shares her insights on the value of a strategic, intentional approach to Out of Home (OOH) ad...
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Season 2
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Episode 13
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37:32
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OOH's role in the Creative Strategy with Melanie Campbell
In this episode, we sit down with Melanie Campbell, the Group MD at Rapt Creative, to explore the evolving landscape of Out-of-Home (OOH) advertising. Melanie, with her wealth of experience working on major alcohol brands in South Africa, dives...
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Season 2
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Episode 12
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25:27
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Inspiring Creativity in OOH with Catherine Morgan
In this episode, we’re joined by Catherine Morgan, Group Managing Director at Ocean Labs, to explore the critical role of creativity in successful Out-of-Home (OOH) campaigns. We discuss how technology enhances creative execution and what adver...
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Season 2
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Episode 11
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38:58
OOH's Role in the Media Playbook with Chris Botha
In this episode, we are joined by Chris Botha, Managing Director of Park Advertising, to unpack the fundamentals of Media Mix Modeling (MMM) and why clients choose this data-driven approach to media planning. With over 25 years of experience in...
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Season 2
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Episode 10
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30:33
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