Beyond The Billboard
A Podcast about insightful & topical Out of Home advertising discussions with key industry experts created to educate and inspire. Join OOH Experts and Co-Hosts; Livia Brown & Kirsty Carlson as they go Beyond The Billboard to discover the world inside Out of Home.
Episodes
69 episodes
VW: A Client Point of View of OOH with Bridget Harpur
What does OOH media look like from the client's perspective? In this episode, Bridget Harpur, the Marketing Manager at Volkswagen Group, South Africa, shares her insights on how brands approach OOH, what they value most in media par...
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Exploring the OOH Landscape in Ghana with Taniya Mondal
What does it take for brands to succeed in Ghana's OOH media market? In this episode, we sit down with Taniya Mondal, Managing Director at Optimal OMD, to explore the unique dynamics shaping one of Africa's most exciting media landscapes.
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Current OOH dynamics in the SA landscape with Peter Lindstrom
The OOH industry is evolving rapidly, but with growth comes new challenges. In this episode we sit down with Peter Lindstrom to unpack the realities shaping OOH today; from market fragmentation and media owner differentiation to inventory satur...
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Takeouts from WOO Global Conference 2026 with Tom Goddard & Jacques Du Preez
Fresh from the World Out of Home Organization (WOO) Global Congress 2026 in London, we sit down with WOO President Tom Goddard and Jacques Du Preez Founder and CEO at Provantage to unpack the biggest conversations shaping the future of OOH....
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Pat on Brands' View of OOH with Pat Mahlangu
We welcome fellow podcast host Pat Mahlangu from Pat on Brands; the first time we’ve had another podcast host join us on the show.As Pat on Brands celebrates its 10-year milestone, we unpack some of the biggest themes and insights Pat ha...
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Discussing the Current State of OOH with Erik Warburg
We dive into the evolving world of OOH media with industry expert Erik Warburg from Outdoor Auditors. Fresh from his latest State of OOH report from February 2026, Erik shares his optimistic perspective on the current state of the industry, hig...
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Beiersdorf: A Client's Point of View of OOH with Teniel Nelson
Step inside the client mindset in this episode as we sit down with Teniel Nelson from Beiersdorf to unpack OOH from a client point of view.From what truly captures attention in the real world to how OOH fits into broader brand and media ...
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The Street are Speaking with Network X
This sponsor episode features Jason Steyn, Sales Director at Network X, as we explore how the Streets are Speaking through OOH. From audience behaviour to the power of location, we unpack how real-world environments are shaping smarter, more im...
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From Reach to Real Impact: Kantar’s View on OOH Effectiveness with Saiesh Ajudhiya
OOH has always been a powerful channel for reach, but how do we move beyond scale to prove real impact?In this episode, we’re joined by Saiesh Ajudhiya, Head of Media, Creative & Innovation from Kantar South Africa to unpack how bran...
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Bridging Worlds: The Power of OOH, Digital & Social Together with Nivasha Pillay
In this episode, we’re joined by Nivasha Pillay to explore how brands can truly unlock impact by connecting OOH, digital, and social channels. From building consistent messaging across platforms to using context to drive real-world action, we u...
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Melon Mobile: A Client's Point of View of OOH with Calvin Collett
In this episode, we sit down with Calvin Collett from Melon Mobile to unpack OOH from a client’s perspective. From the initial thinking and strategy to execution and impact, Calvin shares an honest, behind-the-scenes look at what it’s really li...
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Heartbeat of the Nation: Inside the Commuter Landscape
Taxi ranks, train stations and bus corridors aren’t just transit points; they’re high-energy community hubs that connect brands to true mass audiences every single day. We explore the scale of South Africa’s commuter movement, audie...
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The Year Ahead for ROAD 2.0 with Trish Guilford
We sit down with Trish Guilford, General Manager at the OMC, to unpack The Year Ahead for ROAD 2.0.With ROAD 2.0 now firmly established in market, we explore how the data landscape is evolving from expanded measured inventory across road...
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Driving Impact with OOH with Robert Notrica
In this episode we sit down with Robert Notrica, Client Partner at WPP Media to unpack what it really takes to drive meaningful impact through OOH.From the evolving role of OOH in the media mix to the responsibility media owners carry in...
A Client's Point of View with Silke Bucker
In this episode, we’re joined by Silke Bucker, for an honest conversation about what clients really value from the OOH channel as a medium in the media mix.We unpack the importance of trust, accountability, and measurable impact and why ...
The Attention Dividend: OOH Research & Insights with Steve Bernard
We dive deep into the evolving world of attention in OOH advertising. Steve Bernard, Head of Insight at Ocean Outdoor, joins us to unpack “The Attention Dividend”, what it means for brands, how attention is measured, and why OOH continues...
Making of Great OOH: From Idea to Installation with Dexter Fox
In this episode, we are joined by Dexter Fox, Head of Sales at Wayout Group SA, who shares practical insights on how great ideas become reality and the collaboration needed to bring OOH to life. Co-hosts Kirsty and Livia share some ...
Powering growth in OOH: through technology with Andrew Brunton
We sit down with Andrew Brunton, Executive Managing Director for EMEA at Billups, to explore how technology is accelerating growth in OOH across Europe, the Middle East and Africa.Andrew unpacks the regional nuances shaping OOH strategy,...
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Luxon Data Solutions: OOH measurement with Philip Evans
In the third instalment of our South African OOH measurement series, we sit down with Philip Evans, Founder & Sales Director of Luxon Data Solutions, to unpack their innovative approach to measuring OOH. We explore Luxon’s metho...
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The OG Influencer: Behind the Campaign
We pull back the curtain on one of the most ambitious and talked-about OOH collaborations in South Africa, The OG Influencer campaign. For the first time, nine media owners came together under one powerful idea to showcase the true impact of Ou...
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Creative Bravery in OOH with Dean Oelschig
In this episode, we explore the bold side of Out of Home with Dean Oelschig. Dean shares his love for the OOH medium, unpacking why it remains one of the most powerful channels for brands to make a lasting impact. We dive into what it means to ...
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CortexX: Precision Planning in OOH - Primedia Out of Home
In this episode we sit down with Genevieve Coward, Deputy CEO at Primedia Outdoor, and Alice Wagenaar, Strategy & Intelligence Head, to unpack the power of data-driven OOH planning.We explore the launch of CortexX, Primedia’s new AI-...
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Shaping the Skyline: How Large Brands Play in OOH with Litha Vimbi
In this episode, we chat with Litha Vimbi, General Manager at OMD, about how big brands make their mark in Out of Home. From bold creative to clever placement, Litha unpacks the power of a strong strategic OOH holding and what really drives imp...
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Playing Big with OOH: Activating Alcohol Brands in OOH with Michelle Pillai
In this episode we sit down with Michelle Pillai, OOH Business Unit Lead at iProspect, to unpack how alcohol brands are making bold moves in the Out of Home space. From navigating category restrictions to pushing creative boundaries...
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All Unite: OOH Measurement with Rafe Usher-Harris
In this episode, we sit down with Rafe Usher-Harris, Commercial Director at All Unite, to unpack how their platform is shaping Out of Home (OOH) measurement in South Africa. We dive into their methodology, costs, and the unique bene...
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