Beyond The Billboard
A Podcast about insightful & topical Out of Home advertising discussions with key industry experts created to educate and inspire. Join OOH Experts and Co-Hosts; Livia Brown & Kirsty Carlson as they go Beyond The Billboard to discover the world inside Out of Home.
Episodes
25 episodes
Going Beyond: A Strategic Approach to OOH with Kirsty & Liv
In this episode hosts Kirsty Carlson and Livia Brown dive deep into the art and science of Out-of-Home (OOH) strategy. From foundational principles to the intricate steps of the strategic process, they break down what it takes to craft a compel...
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Season 2
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Episode 1
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25:55
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OOH in Africa with Greg Benatar
In this episode we welcome Greg Benatar, Joint Managing Director & Group Sales Director at Alliance Media. With 27 years of expertise in the Out of Home (OOH) industry, Greg shares his insights on how global trends are playing out in Africa...
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Season 1
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Episode 24
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28:13
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MTN OOH: A Client's Point of View with Imraan Rajab
In this episode, we sit down with Imraan Rajab, General Manager Media at MTN Group, to explore the critical factors behind the consideration and motivation for allocating budgets to Out-of-Home (OOH) advertising. Imraan shares insights into how...
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Season 1
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Episode 23
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38:04
Going Beyond: Getting to know your hosts Kirsty and Liv
Welcome to the first episode of our "Going Beyond" series! We take you behind the scenes to meet your hosts, Kirsty Carlson and Livia Brown. Discover their journeys into the world of Out of Home (OOH), their passion for the industry, a...
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Season 1
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Episode 22
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28:04
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Nando's OOH: A Client's Point of view Jessica Wheeler
We're joined by Jessica Wheeler, Marketing Director for Nando’s South Africa, as she shares how Out-of-Home (OOH) forms an integral part of Nando's bold and innovative marketing strategy. Jessica dives into the art of creativity in OOH, emphasi...
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Season 1
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33:02
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3D, Anamorphic & Faux OOH with Tania Quinn
In this episode, we’re joined by Tania Quinn, Founder of Immersive Media, for a fascinating dive into the technology that powers digital Out-of-Home (OOH) creative. From Fake OOH (FOOH) to 3D and anamorphic design techniques, Tania breaks down ...
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Season 1
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24:55
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Attention and Intention in OOH with Darren McKinon
In this episode, we are re-joined by Darren McKinon, the Commercial Director at Epic Outdoor, to dive into the intricate world of Attention and Intention advertising in Out-of-Home (OOH) media. We explore how critical elements like creative exe...
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Season 1
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Episode 18
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31:44
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OOH & Digital Working Together with Jared Pillai
In this episode, we're joined by Jared Pillai, CEO of Robust Marketing, to explore the powerful synergies between digital and Out-of-Home (OOH) channels. Together, we dive into how integrating these platforms can unlock tremendous value for cli...
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Season 1
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Episode 18
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30:52
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Creative Best Practice in OOH with Roanna Williams
In this episode, we sit down with Roanna Williams, Chief Creative Officer and Co-Founder at Boundless, to dive into the creative side of Out-of-Home (OOH) advertising. Roanna shares valuable insights from a creative agency perspective, offering...
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Season 1
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Episode 17
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31:41
OOH Innovation and Media Awards with Eve Pennington
In this episode we’re joined by Eve Pennington to discuss OOH Innovation & Media Awards. We explore what defines innovation in Out of Home advertising and highlight different types of OOH innovations. Eve also shares impactful...
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Season 1
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31:39
Let's go Big: Iconic Formats in OOH with Lerumo Maisela
In this episode, we’re joined by Lerumo Maisela, CEO of Kena Outdoor, as he shares his journey into the media industry and the unique challenges of managing large-format OOH inventory, especially iconic and landmark sites. Lerumo offers an insi...
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Season 1
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Episode 15
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25:49
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Mondelez OOH: A Client's Point of View with Shazia Rajah
In this episode, we are joined by Shazia Rajah, Consumer Experience Lead SSA at Mondelez. We delve into the intricacies of media selection for global brands and gain an exclusive look at some of the Out-of-Home (OOH) campaigns Mondelez has exec...
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Season 1
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Episode 14
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28:49
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Complexities of OOH with Sally Stewart
In this episode, we sit down with Sally Stewart, Head of Out-of-Home (OOH) at GroupM SSA, to explore the multiple complexities of OOH advertising. Sally shares her expert perspective on strategically approaching OOH in the South African landsca...
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Season 1
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Episode 13
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37:54
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KFC OOH: A Client's Point of View with Wandisile Nkabinde
Join us for an insightful episode featuring Wandisile Nkabinde, Media Manager at KFC SA. We explore KFC's innovative and groundbreaking campaigns. Get a behind-the-scenes look at how this powerhouse brand excels in the OOH space.
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Season 1
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Episode 12
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29:12
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Planning for OOH with Christo van den Bergh
In this episode, we are joined by Christo van den Bergh, Head of OOH at Mediology World. Christo shares his deep expertise and passion for Out of Home (OOH), taking us through the critical processes involved in OOH planning. We d...
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Season 1
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Episode 11
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32:00
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Beyond the City: OOH in the Townships with Kabelo Kale
In this episode, we sit down with township economy and media expert Kabelo Kale, who guides us through the intricate and diverse audiences within the township environment. Kabelo delves into the unique considerations required for effectively me...
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Season 1
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Episode 10
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36:56
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Perspective from Both Sides of the Media Fence with Darren Mckinon
Join us for an enlightening episode as we sit down with Darren Mckinon, the Commercial Director at Epic Outdoor. Darren brings a unique perspective, having worked on both the media owner and media agency sides of the industry. Together, we delv...
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Season 1
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Episode 9
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33:20
OOH in the Media Strategy with Brian Muguto
This episode we dive into the intricate world of media strategy and channel selection process with Brian Muguto, the Managing Director of PHD Johannesburg. Join us as we unravel the complexities of crafting media strategies that tackle client a...
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Season 1
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Episode 8
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29:54
Unlocking the Future with Programmatic DOOH with Remi Du Preez
Join us as we dive into the world of Programmatic Digital Out-of-Home (DOOH) advertising in our latest episode. We're joined by Remi Du Preez, the Managing Director of Polygon, who brings a wealth of expertise to the table. Together, we unravel...
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Season 1
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Episode 7
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32:18
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Coffee Chat with Nalesa Media: A Media Supplier’s Journey to Ownership
Join us for an insightful episode where Palesa Mabuse, Managing Director, and Patrick Ndlovu, Sales and Marketing Manager at Nalesa Media, share their journey to becoming media owners in the Out of Home industry. Gain valuable behind-the-scenes...
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Season 1
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Episode 6
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21:12
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Navigating the OOH Jungle - Understanding Fragmentation with Erik Warburg
Welcome to this episode featuring Erik Warburg, the Director at Outdoor Auditors. Tune in as we dive into the complexities of the Out-of-Home (OOH) media landscape in South Africa. We discuss how to navigate this jungle of opportunities and cha...
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Season 1
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Episode 5
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35:16
FNB OOH: A Client's Point of View with Terri Johnson
Join us for an informative episode featuring Terri Johnson, a VIP guest sharing her perspective on Out of Home advertising. Discover what clients seek in OOH campaigns and essential factors for media suppliers to consider. Tune in for actionabl...
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Season 1
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Episode 4
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26:25
Reflecting on the World Out of Home Organization Africa Forum
Join us for an exclusive look behind the scenes of the successful World Out of Home Organization Africa Forum event in Cape Town. Simon Wall, Group CEO at Tractor Media Holdings, shares insights into some of the behind the scenes planning for a...
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Season 1
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Episode 3
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32:06
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OOH in the year ahead 2024 with Merissa Himraj
In this episode we are joined by media industry expert Merissa Himraj as she shares insights into the future of Out of Home advertising. Discover latest trends, innovations and key shifts shaping the OOH landscape in 2024. Listen now to stay ah...
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Season 1
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Episode 2
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41:27
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The Future of Out-of-Home Advertising: Innovation & Collaboration with Celia Collins
Join us as we embark on a journey into the exciting world of out-of-home advertising in our inaugural episode. In this launch episode, we are joined by a media legend and expert guest; Celia Collins. We discuss the latest industry trend...
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Season 1
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Episode 1
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30:18
