Beyond The Billboard
A Podcast about insightful & topical Out of Home advertising discussions with key industry experts created to educate and inspire. Join OOH Experts and Co-Hosts; Livia Brown & Kirsty Carlson as they go Beyond The Billboard to discover the world inside Out of Home.
Episodes
56 episodes
Driving Impact with OOH with Robert Notrica
In this episode we sit down with Robert Notrica, Client Partner at WPP Media to unpack what it really takes to drive meaningful impact through OOH.From the evolving role of OOH in the media mix to the responsibility media owners carry in...
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Season 3
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Episode 4
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21:12
A Client's Point of View with Silke Bucker
In this episode, we’re joined by Silke Bucker, for an honest conversation about what clients really value from the OOH channel as a medium in the media mix.We unpack the importance of trust, accountability, and measurable impact and why ...
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Season 3
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Episode 3
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37:15
The Attention Dividend: OOH Research & Insights with Steve Bernard
We dive deep into the evolving world of attention in OOH advertising. Steve Bernard, Head of Insight at Ocean Outdoor, joins us to unpack “The Attention Dividend”, what it means for brands, how attention is measured, and why OOH continues...
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Season 3
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Episode 2
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28:50
Making of Great OOH: From Idea to Installation with Dexter Fox
In this episode, we are joined by Dexter Fox, Head of Sales at Wayout Group SA, who shares practical insights on how great ideas become reality and the collaboration needed to bring OOH to life. Co-hosts Kirsty and Livia share some ...
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Season 3
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Episode 1
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25:17
Powering growth in OOH: through technology with Andrew Brunton
We sit down with Andrew Brunton, Executive Managing Director for EMEA at Billups, to explore how technology is accelerating growth in OOH across Europe, the Middle East and Africa.Andrew unpacks the regional nuances shaping OOH strategy,...
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Season 2
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Episode 28
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28:37
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Luxon Data Solutions: OOH measurement with Philip Evans
In the third instalment of our South African OOH measurement series, we sit down with Philip Evans, Founder & Sales Director of Luxon Data Solutions, to unpack their innovative approach to measuring OOH. We explore Luxon’s metho...
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Season 2
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Episode 27
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27:56
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The OG Influencer: Behind the Campaign
We pull back the curtain on one of the most ambitious and talked-about OOH collaborations in South Africa, The OG Influencer campaign. For the first time, nine media owners came together under one powerful idea to showcase the true impact of Ou...
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Season 2
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Episode 26
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34:14
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Creative Bravery in OOH with Dean Oelschig
In this episode, we explore the bold side of Out of Home with Dean Oelschig. Dean shares his love for the OOH medium, unpacking why it remains one of the most powerful channels for brands to make a lasting impact. We dive into what it means to ...
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Season 2
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Episode 25
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38:20
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CortexX: Precision Planning in OOH - Primedia Out of Home
In this episode we sit down with Genevieve Coward, Deputy CEO at Primedia Outdoor, and Alice Wagenaar, Strategy & Intelligence Head, to unpack the power of data-driven OOH planning.We explore the launch of CortexX, Primedia’s new AI-...
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Season 2
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Episode 24
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36:12
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Shaping the Skyline: How Large Brands Play in OOH with Litha Vimbi
In this episode, we chat with Litha Vimbi, General Manager at OMD, about how big brands make their mark in Out of Home. From bold creative to clever placement, Litha unpacks the power of a strong strategic OOH holding and what really drives imp...
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Season 2
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Episode 23
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24:32
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Playing Big with OOH: Activating Alcohol Brands in OOH with Michelle Pillai
In this episode we sit down with Michelle Pillai, OOH Business Unit Lead at iProspect, to unpack how alcohol brands are making bold moves in the Out of Home space. From navigating category restrictions to pushing creative boundaries...
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Season 2
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Episode 22
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38:41
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All Unite: OOH Measurement with Rafe Usher-Harris
In this episode, we sit down with Rafe Usher-Harris, Commercial Director at All Unite, to unpack how their platform is shaping Out of Home (OOH) measurement in South Africa. We dive into their methodology, costs, and the unique bene...
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Season 2
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Episode 21
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32:23
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ROAD 2.0: OOH Measurement with Trish Guilford
We kick off a three-part series on OOH measurement with Trish Guilford, General Manager of the OMC. In this episode, we unpack the formation and evolution of the OMC, the ROAD 2.0 methodology, and the latest updates.Trish explains the co...
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Season 2
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Episode 20
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38:23
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130 Years in Motion: SAB’s Moving Tribute to the Future
In this episode, we sit down with Marsha Kumire, Corporate Brand Director at The South African Breweries, and Roanna Williams, Chief Creative Director and Founder of Boundless, to unpack the "130 Years in Motion" campaign SAB’s bold tr...
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Season 2
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Episode 19
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35:10
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WOO Mexico: Unpacked with Gideon Adey
Join us for an exclusive deep dive into the latest World Out of home (WOO) WOO Conference in Mexico, as Gideon Adey, CEO at GurOOH shares a firsthand account of the biggest insights, trends, takeaways, and hot topics from the event.
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Season 2
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Episode 18
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34:21
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Pineapple: A Client's Point of View with Nichole Shub
In this episode, we’re joined by Nichole Shub, Chief Marketing Officer at Pineapple Insurance - a brand that’s become one of the biggest names in the Out of Home (OOH) space in South Africa.Nichole takes us behind the scenes to unpack ho...
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Season 2
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Episode 17
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44:56
Strategic Innovation to Elevate OOH with Ricardo Lopes
In this episode, we sit down with Ricardo Lopes, the Group Strategy Director at dentsu International to explore the power of strategic innovation in Out of Home.With deep experience across both South African and European markets...
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Season 2
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Episode 16
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35:22
OOH Unplugged: Behind the build with Tanner Rock
In this episode we go behind the scenes of Out of Home development with industry expert Tanner Rock. With years of experience under his belt, Tanner shares invaluable insights into what it really takes to develop successful OOH inventory - from...
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Season 2
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Episode 15
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26:29
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OOH in Africa: Unlocking OOH in Kenya with Alex Tutu
In this episode, we explore the vibrant and rapidly evolving Out of Home (OOH) landscape in Kenya with industry expert Alex Tutu. With experience on both the media agency and media owner sides of the industry, Alex brings a unique perspective o...
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Season 2
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Episode 14
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33:22
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Auto & General: A Client's Point of view with Johanni Jennings
In this episode, we sit down with Johanni Jennings, Head of Marketing for Auto & General and Partnerships at Telesure Investment Holdings. Johanni shares her insights on the value of a strategic, intentional approach to Out of Home (OOH) ad...
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Season 2
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Episode 13
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37:32
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OOH's role in the Creative Strategy with Melanie Campbell
In this episode, we sit down with Melanie Campbell, the Group MD at Rapt Creative, to explore the evolving landscape of Out-of-Home (OOH) advertising. Melanie, with her wealth of experience working on major alcohol brands in South Africa, dives...
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Season 2
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Episode 12
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25:27
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Inspiring Creativity in OOH with Catherine Morgan
In this episode, we’re joined by Catherine Morgan, Group Managing Director at Ocean Labs, to explore the critical role of creativity in successful Out-of-Home (OOH) campaigns. We discuss how technology enhances creative execution and what adver...
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Season 2
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Episode 11
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38:58
OOH's Role in the Media Playbook with Chris Botha
In this episode, we are joined by Chris Botha, Managing Director of Park Advertising, to unpack the fundamentals of Media Mix Modeling (MMM) and why clients choose this data-driven approach to media planning. With over 25 years of experience in...
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Season 2
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Episode 10
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30:33
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OOH in 2025: The Year Ahead with Celia Collins
In this episode, Celia Collins, Vice President of Media at Publicis Group, joins us to discuss the year ahead in Out of Home (OOH). Celia shares critical thought starters on how to shift the approach to media planning, with a sharper focus on w...
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Season 2
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Episode 9
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37:20
OOH in Africa: Unlocking Nigeria with Kingsley Onwukaeme
In this episode, we welcome Kingsley Onwukaeme, Founder of OOH Academy, Nigeria, to unlock the power of Out-of-Home (OOH) advertising in one of Africa’s most dynamic markets. We dive into the unique nuances of the Nigerian OOH landscape, explor...
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Season 2
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Episode 8
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27:00
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