Beyond The Billboard
A Podcast about insightful & topical Out of Home advertising discussions with key industry experts created to educate and inspire. Join OOH Experts and Co-Hosts; Livia Brown & Kirsty Carlson as they go Beyond The Billboard to discover the world inside Out of Home.
Podcasting since 2024 • 48 episodes
Beyond The Billboard
Latest Episodes
CortexX: Precision Planning in OOH - Primedia Out of Home
In this episode we sit down with Genevieve Coward, Deputy CEO at Primedia Outdoor, and Alice Wagenaar, Strategy & Intelligence Head, to unpack the power of data-driven OOH planning.We explore the launch of CortexX, Primedia’s new AI-...
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Season 2
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Episode 24
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36:12
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Shaping the Skyline: How Large Brands Play in OOH with Litha Vimbi
In this episode, we chat with Litha Vimbi, General Manager at OMD, about how big brands make their mark in Out of Home. From bold creative to clever placement, Litha unpacks the power of a strong strategic OOH holding and what really drives imp...
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Season 2
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Episode 23
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24:32
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Playing Big with OOH: Activating Alcohol Brands in OOH with Michelle Pillai
In this episode we sit down with Michelle Pillai, OOH Business Unit Lead at iProspect, to unpack how alcohol brands are making bold moves in the Out of Home space. From navigating category restrictions to pushing creative boundaries...
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Season 2
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Episode 22
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38:41
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All Unite: OOH Measurement with Rafe Usher-Harris
In this episode, we sit down with Rafe Usher-Harris, Commercial Director at All Unite, to unpack how their platform is shaping Out of Home (OOH) measurement in South Africa. We dive into their methodology, costs, and the unique bene...
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Season 2
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Episode 21
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32:23
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ROAD 2.0: OOH Measurement with Trish Guilford
We kick off a three-part series on OOH measurement with Trish Guilford, General Manager of the OMC. In this episode, we unpack the formation and evolution of the OMC, the ROAD 2.0 methodology, and the latest updates.Trish explains the co...
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Season 2
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Episode 20
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38:23
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