Beyond The Billboard
A Podcast about insightful & topical Out of Home advertising discussions with key industry experts created to educate and inspire. Join OOH Experts and Co-Hosts; Livia Brown & Kirsty Carlson as they go Beyond The Billboard to discover the world inside Out of Home.
Episodes
35 episodes
Inspiring Creativity in OOH with Catherine Morgan
In this episode, we’re joined by Catherine Morgan, Group Managing Director at Ocean Labs, to explore the critical role of creativity in successful Out-of-Home (OOH) campaigns. We discuss how technology enhances creative execution and what adver...
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Season 2
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Episode 11
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38:58
OOH's Role in the Media Playbook with Chris Botha
In this episode, we are joined by Chris Botha, Managing Director of Park Advertising, to unpack the fundamentals of Media Mix Modeling (MMM) and why clients choose this data-driven approach to media planning. With over 25 years of experience in...
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Season 2
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Episode 10
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30:33
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OOH in 2025: The Year Ahead with Celia Collins
In this episode, Celia Collins, Vice President of Media at Publicis Group, joins us to discuss the year ahead in Out of Home (OOH). Celia shares critical thought starters on how to shift the approach to media planning, with a sharper focus on w...
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Season 2
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Episode 9
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37:20
OOH in Africa: Unlocking Nigeria with Kingsley Onwukaeme
In this episode, we welcome Kingsley Onwukaeme, Founder of OOH Academy, Nigeria, to unlock the power of Out-of-Home (OOH) advertising in one of Africa’s most dynamic markets. We dive into the unique nuances of the Nigerian OOH landscape, explor...
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Season 2
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Episode 8
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27:00
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ABSA OOH: A Client's Point of View with Sadika Fakir
In this episode we sit down with Sadika Fakir, Absa Group Executive: Digital Marketing & Media, for an insightful deep dive into the role of Out-of-Home (OOH) media for a major brand. We unpack the operational and fundamental basics that dr...
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Season 2
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Episode 7
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40:49
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Consumer Insights to Elevate OOH Strategies with Brandon De Kock
In this episode, we sit down with Brandon de Kock, Director of Storytelling at BrandMapp, to explore the vital role of consumer insights in shaping a media strategy. We discuss how BrandMapp’s rich consumer data can enhance Out-of-Home (OOH) pl...
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Season 2
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Episode 6
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33:51
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Evolving Role of OOH in the Media Mix with Kate Kitz
In this episode, we’re joined by Kate Kitz, Chief Operating Officer at GroupM South Africa, for an insightful conversation about the evolving landscape of Out-of-Home (OOH) advertising. Kate dives into how client conversations have shifted over...
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Season 2
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Episode 5
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27:35
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OOH 2025 Kick Off with Tom Goddard and Jacques Du Preez
In this episode, we’re thrilled to welcome Tom Goddard, President of the World Out of Home Organization (WOO), and Jacques du Preez, Founder and CEO of Provantage Group and Director for Africa on the World Out of Home Organization (WOO) board, ...
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Season 2
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Episode 4
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30:28
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Going Beyond: OOH Fundamentals with Kirsty & Liv
This is the third episode in the Going Beyond series with hosts Kirsty Carlson and Livia Brown. In this session, we dive into the critical importance of mastering the OOH basics and fundamentals—and the significant impact of fall...
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Season 2
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Episode 3
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37:21
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Mall Media: Unpacking Maponya Mall with Nalesa Media
In this episode, we welcome back Nalesa Media to delve into mall media with a special focus on the iconic Maponya Mall in Soweto. Together, we explore the rich and diverse media landscape of Soweto, uncovering the unique needs and behaviors of ...
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Season 2
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Episode 2
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21:51
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Going Beyond: A Strategic Approach to OOH with Kirsty & Liv
In this episode hosts Kirsty Carlson and Livia Brown dive deep into the art and science of Out-of-Home (OOH) strategy. From foundational principles to the intricate steps of the strategic process, they break down what it takes to craft a compel...
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Season 2
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Episode 1
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25:55
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OOH in Africa with Greg Benatar
In this episode we welcome Greg Benatar, Joint Managing Director & Group Sales Director at Alliance Media. With 27 years of expertise in the Out of Home (OOH) industry, Greg shares his insights on how global trends are playing out in Africa...
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Season 1
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Episode 24
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28:13
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MTN OOH: A Client's Point of View with Imraan Rajab
In this episode, we sit down with Imraan Rajab, General Manager Media at MTN Group, to explore the critical factors behind the consideration and motivation for allocating budgets to Out-of-Home (OOH) advertising. Imraan shares insights into how...
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Season 1
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Episode 23
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38:04
Going Beyond: Getting to know your hosts Kirsty and Liv
Welcome to the first episode of our "Going Beyond" series! We take you behind the scenes to meet your hosts, Kirsty Carlson and Livia Brown. Discover their journeys into the world of Out of Home (OOH), their passion for the industry, a...
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Season 1
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Episode 22
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28:04
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Nando's OOH: A Client's Point of view Jessica Wheeler
We're joined by Jessica Wheeler, Marketing Director for Nando’s South Africa, as she shares how Out-of-Home (OOH) forms an integral part of Nando's bold and innovative marketing strategy. Jessica dives into the art of creativity in OOH, emphasi...
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Season 1
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33:02
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3D, Anamorphic & Faux OOH with Tania Quinn
In this episode, we’re joined by Tania Quinn, Founder of Immersive Media, for a fascinating dive into the technology that powers digital Out-of-Home (OOH) creative. From Fake OOH (FOOH) to 3D and anamorphic design techniques, Tania breaks down ...
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Season 1
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24:55
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Attention and Intention in OOH with Darren McKinon
In this episode, we are re-joined by Darren McKinon, the Commercial Director at Epic Outdoor, to dive into the intricate world of Attention and Intention advertising in Out-of-Home (OOH) media. We explore how critical elements like creative exe...
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Season 1
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Episode 18
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31:44
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OOH & Digital Working Together with Jared Pillai
In this episode, we're joined by Jared Pillai, CEO of Robust Marketing, to explore the powerful synergies between digital and Out-of-Home (OOH) channels. Together, we dive into how integrating these platforms can unlock tremendous value for cli...
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Season 1
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Episode 18
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30:52
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Creative Best Practice in OOH with Roanna Williams
In this episode, we sit down with Roanna Williams, Chief Creative Officer and Co-Founder at Boundless, to dive into the creative side of Out-of-Home (OOH) advertising. Roanna shares valuable insights from a creative agency perspective, offering...
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Season 1
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Episode 17
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31:41
OOH Innovation and Media Awards with Eve Pennington
In this episode we’re joined by Eve Pennington to discuss OOH Innovation & Media Awards. We explore what defines innovation in Out of Home advertising and highlight different types of OOH innovations. Eve also shares impactful...
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Season 1
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31:39
Let's go Big: Iconic Formats in OOH with Lerumo Maisela
In this episode, we’re joined by Lerumo Maisela, CEO of Kena Outdoor, as he shares his journey into the media industry and the unique challenges of managing large-format OOH inventory, especially iconic and landmark sites. Lerumo offers an insi...
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Season 1
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Episode 15
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25:49
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Mondelez OOH: A Client's Point of View with Shazia Rajah
In this episode, we are joined by Shazia Rajah, Consumer Experience Lead SSA at Mondelez. We delve into the intricacies of media selection for global brands and gain an exclusive look at some of the Out-of-Home (OOH) campaigns Mondelez has exec...
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Season 1
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Episode 14
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28:49
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Complexities of OOH with Sally Stewart
In this episode, we sit down with Sally Stewart, Head of Out-of-Home (OOH) at GroupM SSA, to explore the multiple complexities of OOH advertising. Sally shares her expert perspective on strategically approaching OOH in the South African landsca...
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Season 1
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Episode 13
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37:54
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KFC OOH: A Client's Point of View with Wandisile Nkabinde
Join us for an insightful episode featuring Wandisile Nkabinde, Media Manager at KFC SA. We explore KFC's innovative and groundbreaking campaigns. Get a behind-the-scenes look at how this powerhouse brand excels in the OOH space.
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Season 1
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Episode 12
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29:12
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Planning for OOH with Christo van den Bergh
In this episode, we are joined by Christo van den Bergh, Head of OOH at Mediology World. Christo shares his deep expertise and passion for Out of Home (OOH), taking us through the critical processes involved in OOH planning. We d...
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Season 1
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Episode 11
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32:00
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