Beyond The Billboard
A Podcast about insightful & topical Out of Home advertising discussions with key industry experts created to educate and inspire. Join OOH Experts and Co-Hosts; Livia Brown & Kirsty Carlson as they go Beyond The Billboard to discover the world inside Out of Home.
Episodes
48 episodes
CortexX: Precision Planning in OOH - Primedia Out of Home
In this episode we sit down with Genevieve Coward, Deputy CEO at Primedia Outdoor, and Alice Wagenaar, Strategy & Intelligence Head, to unpack the power of data-driven OOH planning.We explore the launch of CortexX, Primedia’s new AI-...
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Season 2
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Episode 24
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36:12
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Shaping the Skyline: How Large Brands Play in OOH with Litha Vimbi
In this episode, we chat with Litha Vimbi, General Manager at OMD, about how big brands make their mark in Out of Home. From bold creative to clever placement, Litha unpacks the power of a strong strategic OOH holding and what really drives imp...
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Season 2
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Episode 23
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24:32
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Playing Big with OOH: Activating Alcohol Brands in OOH with Michelle Pillai
In this episode we sit down with Michelle Pillai, OOH Business Unit Lead at iProspect, to unpack how alcohol brands are making bold moves in the Out of Home space. From navigating category restrictions to pushing creative boundaries...
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Season 2
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Episode 22
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38:41
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All Unite: OOH Measurement with Rafe Usher-Harris
In this episode, we sit down with Rafe Usher-Harris, Commercial Director at All Unite, to unpack how their platform is shaping Out of Home (OOH) measurement in South Africa. We dive into their methodology, costs, and the unique bene...
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Season 2
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Episode 21
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32:23
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ROAD 2.0: OOH Measurement with Trish Guilford
We kick off a three-part series on OOH measurement with Trish Guilford, General Manager of the OMC. In this episode, we unpack the formation and evolution of the OMC, the ROAD 2.0 methodology, and the latest updates.Trish explains the co...
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Season 2
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Episode 20
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38:23
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130 Years in Motion: SAB’s Moving Tribute to the Future
In this episode, we sit down with Marsha Kumire, Corporate Brand Director at The South African Breweries, and Roanna Williams, Chief Creative Director and Founder of Boundless, to unpack the "130 Years in Motion" campaign SAB’s bold tr...
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Season 2
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Episode 19
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35:10
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WOO Mexico: Unpacked with Gideon Adey
Join us for an exclusive deep dive into the latest World Out of home (WOO) WOO Conference in Mexico, as Gideon Adey, CEO at GurOOH shares a firsthand account of the biggest insights, trends, takeaways, and hot topics from the event.
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Season 2
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Episode 18
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34:21
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Pineapple: A Client's Point of View with Nichole Shub
In this episode, we’re joined by Nichole Shub, Chief Marketing Officer at Pineapple Insurance - a brand that’s become one of the biggest names in the Out of Home (OOH) space in South Africa.Nichole takes us behind the scenes to unpack ho...
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Season 2
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Episode 17
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44:56
Strategic Innovation to Elevate OOH with Ricardo Lopes
In this episode, we sit down with Ricardo Lopes, the Group Strategy Director at dentsu International to explore the power of strategic innovation in Out of Home.With deep experience across both South African and European markets...
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Season 2
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Episode 16
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35:22
OOH Unplugged: Behind the build with Tanner Rock
In this episode we go behind the scenes of Out of Home development with industry expert Tanner Rock. With years of experience under his belt, Tanner shares invaluable insights into what it really takes to develop successful OOH inventory - from...
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Season 2
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Episode 15
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26:29
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OOH in Africa: Unlocking OOH in Kenya with Alex Tutu
In this episode, we explore the vibrant and rapidly evolving Out of Home (OOH) landscape in Kenya with industry expert Alex Tutu. With experience on both the media agency and media owner sides of the industry, Alex brings a unique perspective o...
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Season 2
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Episode 14
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33:22
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Auto & General: A Client's Point of view with Johanni Jennings
In this episode, we sit down with Johanni Jennings, Head of Marketing for Auto & General and Partnerships at Telesure Investment Holdings. Johanni shares her insights on the value of a strategic, intentional approach to Out of Home (OOH) ad...
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Season 2
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Episode 13
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37:32
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OOH's role in the Creative Strategy with Melanie Campbell
In this episode, we sit down with Melanie Campbell, the Group MD at Rapt Creative, to explore the evolving landscape of Out-of-Home (OOH) advertising. Melanie, with her wealth of experience working on major alcohol brands in South Africa, dives...
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Season 2
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Episode 12
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25:27
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Inspiring Creativity in OOH with Catherine Morgan
In this episode, we’re joined by Catherine Morgan, Group Managing Director at Ocean Labs, to explore the critical role of creativity in successful Out-of-Home (OOH) campaigns. We discuss how technology enhances creative execution and what adver...
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Season 2
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Episode 11
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38:58
OOH's Role in the Media Playbook with Chris Botha
In this episode, we are joined by Chris Botha, Managing Director of Park Advertising, to unpack the fundamentals of Media Mix Modeling (MMM) and why clients choose this data-driven approach to media planning. With over 25 years of experience in...
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Season 2
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Episode 10
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30:33
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OOH in 2025: The Year Ahead with Celia Collins
In this episode, Celia Collins, Vice President of Media at Publicis Group, joins us to discuss the year ahead in Out of Home (OOH). Celia shares critical thought starters on how to shift the approach to media planning, with a sharper focus on w...
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Season 2
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Episode 9
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37:20
OOH in Africa: Unlocking Nigeria with Kingsley Onwukaeme
In this episode, we welcome Kingsley Onwukaeme, Founder of OOH Academy, Nigeria, to unlock the power of Out-of-Home (OOH) advertising in one of Africa’s most dynamic markets. We dive into the unique nuances of the Nigerian OOH landscape, explor...
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Season 2
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Episode 8
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27:00
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ABSA OOH: A Client's Point of View with Sadika Fakir
In this episode we sit down with Sadika Fakir, Absa Group Executive: Digital Marketing & Media, for an insightful deep dive into the role of Out-of-Home (OOH) media for a major brand. We unpack the operational and fundamental basics that dr...
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Season 2
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Episode 7
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40:49
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Consumer Insights to Elevate OOH Strategies with Brandon De Kock
In this episode, we sit down with Brandon de Kock, Director of Storytelling at BrandMapp, to explore the vital role of consumer insights in shaping a media strategy. We discuss how BrandMapp’s rich consumer data can enhance Out-of-Home (OOH) pl...
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Season 2
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Episode 6
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33:51
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Evolving Role of OOH in the Media Mix with Kate Kitz
In this episode, we’re joined by Kate Kitz, Chief Operating Officer at GroupM South Africa, for an insightful conversation about the evolving landscape of Out-of-Home (OOH) advertising. Kate dives into how client conversations have shifted over...
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Season 2
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Episode 5
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27:35
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OOH 2025 Kick Off with Tom Goddard and Jacques Du Preez
In this episode, we’re thrilled to welcome Tom Goddard, President of the World Out of Home Organization (WOO), and Jacques du Preez, Founder and CEO of Provantage Group and Director for Africa on the World Out of Home Organization (WOO) board, ...
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Season 2
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Episode 4
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30:28
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Going Beyond: OOH Fundamentals with Kirsty & Liv
This is the third episode in the Going Beyond series with hosts Kirsty Carlson and Livia Brown. In this session, we dive into the critical importance of mastering the OOH basics and fundamentals—and the significant impact of fall...
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Season 2
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Episode 3
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37:21
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Mall Media: Unpacking Maponya Mall with Nalesa Media
In this episode, we welcome back Nalesa Media to delve into mall media with a special focus on the iconic Maponya Mall in Soweto. Together, we explore the rich and diverse media landscape of Soweto, uncovering the unique needs and behaviors of ...
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Season 2
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Episode 2
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21:51
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Going Beyond: A Strategic Approach to OOH with Kirsty & Liv
In this episode hosts Kirsty Carlson and Livia Brown dive deep into the art and science of Out-of-Home (OOH) strategy. From foundational principles to the intricate steps of the strategic process, they break down what it takes to craft a compel...
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Season 2
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Episode 1
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25:55
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OOH in Africa with Greg Benatar
In this episode we welcome Greg Benatar, Joint Managing Director & Group Sales Director at Alliance Media. With 27 years of expertise in the Out of Home (OOH) industry, Greg shares his insights on how global trends are playing out in Africa...
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Season 1
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Episode 24
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28:13
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