OOH's Role in the Media Playbook with Chris Botha Artwork

Beyond The Billboard

A Podcast about insightful & topical Out of Home advertising discussions with key industry experts created to educate and inspire. Join OOH Experts and Co-Hosts; Livia Brown & Kirsty Carlson as they go Beyond The Billboard to discover the world inside Out of Home.

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Beyond The Billboard

OOH's Role in the Media Playbook with Chris Botha

March 27, 2025 • Season 2 • Episode 10

In this episode, we are joined by Chris Botha, Managing Director of Park Advertising, to unpack the fundamentals of Media Mix Modeling (MMM) and why clients choose this data-driven approach to media planning. With over 25 years of experience in the media industry, Chris brings a wealth of knowledge, sharing insights into how brands can optimize their media spend for better ROI.

Chris gets real about the Out of Home (OOH) landscape in South Africa, highlighting the key areas that should be prioritized to drive the industry forward in 2025 and beyond. Whether you're a media strategist, marketer, or OOH enthusiast, this conversation is packed with valuable takeaways on the future of media planning.