Beyond The Billboard
A Podcast about insightful & topical Out of Home advertising discussions with key industry experts created to educate and inspire. Join OOH Experts and Co-Hosts; Livia Brown & Kirsty Carlson as they go Beyond The Billboard to discover the world inside Out of Home.
Beyond The Billboard
Navigating the OOH Jungle - Understanding Fragmentation with Erik Warburg
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Kirsty Carlson & Livia Brown
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Season 1
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Episode 5
Welcome to this episode featuring Erik Warburg, the Director at Outdoor Auditors. Tune in as we dive into the complexities of the Out-of-Home (OOH) media landscape in South Africa. We discuss how to navigate this jungle of opportunities and challenges, gaining insights into the intricacies of fragmentation within the OOH sector.