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Beyond The Billboard
A Podcast about insightful & topical Out of Home advertising discussions with key industry experts created to educate and inspire. Join OOH Experts and Co-Hosts; Livia Brown & Kirsty Carlson as they go Beyond The Billboard to discover the world inside Out of Home.
Beyond The Billboard
Beyond the City: OOH in the Townships with Kabelo Kale
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Season 1
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Episode 10
In this episode, we sit down with township economy and media expert Kabelo Kale, who guides us through the intricate and diverse audiences within the township environment. Kabelo delves into the unique considerations required for effectively measuring and segmenting this vibrant market. We uncover invaluable insights into how brands can authentically engage with township audiences and achieve success. Join us for a deep dive into how to win in the township economy.