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Beyond The Billboard
A Podcast about insightful & topical Out of Home advertising discussions with key industry experts created to educate and inspire. Join OOH Experts and Co-Hosts; Livia Brown & Kirsty Carlson as they go Beyond The Billboard to discover the world inside Out of Home.
Beyond The Billboard
Planning for OOH with Christo van den Bergh
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Season 1
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Episode 11
In this episode, we are joined by Christo van den Bergh, Head of OOH at Mediology World. Christo shares his deep expertise and passion for Out of Home (OOH), taking us through the critical processes involved in OOH planning.
We discuss the fundamentals every marketer should be aware of when approaching OOH, and Christo offers invaluable insights drawn from his extensive experience in the field.
We discuss the fundamentals every marketer should be aware of when approaching OOH, and Christo offers invaluable insights drawn from his extensive experience in the field.