Mondelez OOH: A Client's Point of View with Shazia Rajah

In this episode, we are joined by Shazia Rajah, Consumer Experience Lead SSA at Mondelez. We delve into the intricacies of media selection for global brands and gain an exclusive look at some of the Out-of-Home (OOH) campaigns Mondelez has executed in the South African market. Shazia shares valuable insights into a client's take on the challenges of market clutter and fragmentation, and highlights some of the exciting innovations that are transforming the advertising landscape. Tune in for an enlightening discussion on the strategies and creative solutions driving success in consumer engagement.