Beyond The Billboard

Let's go Big: Iconic Formats in OOH with Lerumo Maisela

Season 1 Episode 15
Audio Player
00:00
00:00 | 25:49

In this episode, we’re joined by Lerumo Maisela, CEO of Kena Outdoor, as he shares his journey into the media industry and the unique challenges of managing large-format OOH inventory, especially iconic and landmark sites. Lerumo offers an insider’s perspective on what it takes to operate as an OOH media owner and the critical role that local communities play in maintaining these landmark locations. From navigating the complexities of site management to the responsibilities that come with showcasing a city’s identity through OOH.