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Beyond The Billboard
A Podcast about insightful & topical Out of Home advertising discussions with key industry experts created to educate and inspire. Join OOH Experts and Co-Hosts; Livia Brown & Kirsty Carlson as they go Beyond The Billboard to discover the world inside Out of Home.
Beyond The Billboard
Complexities of OOH with Sally Stewart
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Kirsty Carlson & Livia Brown
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Season 1
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Episode 13
In this episode, we sit down with Sally Stewart, Head of Out-of-Home (OOH) at GroupM SSA, to explore the multiple complexities of OOH advertising. Sally shares her expert perspective on strategically approaching OOH in the South African landscape, addressing challenges such as measurement, market fragmentation, and other critical factors. In addition, we delve into Sally's journey into the OOH industry and discover what excites her most about the current OOH landscape.