Mall Media: Unpacking Maponya Mall with Nalesa Media Artwork

Beyond The Billboard

A Podcast about insightful & topical Out of Home advertising discussions with key industry experts created to educate and inspire. Join OOH Experts and Co-Hosts; Livia Brown & Kirsty Carlson as they go Beyond The Billboard to discover the world inside Out of Home.

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Beyond The Billboard

Mall Media: Unpacking Maponya Mall with Nalesa Media

January 17, 2025 • Season 2 • Episode 2

In this episode, we welcome back Nalesa Media to delve into mall media with a special focus on the iconic Maponya Mall in Soweto. Together, we explore the rich and diverse media landscape of Soweto, uncovering the unique needs and behaviors of its audiences and how Maponya Mall serves as a pivotal hub in their daily lives.

We discuss the strategic role malls play in Out of Home (OOH) campaigns and gain valuable insights into how brands can maximize their investment in the mall environment. From hyperlocal engagement to leveraging foot traffic and shopper behaviors, this episode is packed with practical tips and inspiring ideas for brands looking to make an impact in Soweto and beyond.