OOH 2025 Kick Off with Tom Goddard and Jacques Du Preez Artwork

Beyond The Billboard

A Podcast about insightful & topical Out of Home advertising discussions with key industry experts created to educate and inspire. Join OOH Experts and Co-Hosts; Livia Brown & Kirsty Carlson as they go Beyond The Billboard to discover the world inside Out of Home.

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Beyond The Billboard

OOH 2025 Kick Off with Tom Goddard and Jacques Du Preez

January 30, 2025 • Season 2 • Episode 4

In this episode, we’re thrilled to welcome Tom Goddard, President of the World Out of Home Organization (WOO), and Jacques du Preez, Founder and CEO of Provantage Group and Director for Africa on the World Out of Home Organization (WOO) board, to the podcast. Together, we delve into the major drivers shaping the OOH industry and explore what the South African market must prioritize to thrive.

We discuss lessons from established global markets, pinpoint the critical changes needed to stay competitive, and share insights on how to leverage South Africa and Rest of Africa's unique advantages in the OOH space. With an eye on 2025, this episode offers actionable strategies to propel the industry forward and achieve excellence.