Going Beyond: OOH Fundamentals with Kirsty & Liv

This is the third episode in the Going Beyond  series with hosts Kirsty Carlson and Livia Brown. In this session, we dive into the critical importance of mastering the OOH basics and fundamentals—and the significant impact of falling short. We unpack essential topics like rate cards, proposals, reporting, and the vital role of after-sales service. Plus, we get real about gaps in the market and highlight where some fundamentals are lacking. Whether you're new to OOH or a seasoned pro, this episode offers valuable insights to elevate your game.